Get Leads 4 – Newsletter Content
Here is what we’ve covered so far:
- You need massive leads and “selling” your MLM won’t do it.
- You have to learn how to attract people to you and Attraction Marketing is the answer.
- Your automated email system must provide content with real value to your prospects.
Providing Quality Content In Your Automated Email Newsletters
Now that you have your automated email system, it’s time to add content and turn your emails into newsletters. Providing quality content is the crucial step. You can literally include anything that you want in your newsletter content, as long as it is of value to your prospects. It is important that you are providing value to your leads and not just trying to sell them something. If your newsletter content is full of sales letters, no one will read them.
Before you can start providing valuable content in your newsletters it’s important to determine one thing…. what is valuable to your prospects. To answer that, let’s talk about your target market.
Newsflash: You should have two target markets.
- Current network marketers.
- People actively looking to get involved in the network marketing industry.
What I’m teaching you will work even if you don’t want to target people already in the network marketing world. All you have to do is change the information. I’ll show you how later. But remember… you will have more success by targeting current network marketers.
Yes, they may already have a business… but the truth is that 97 out of 100 people in the network marketing industry are losing more money than they are making! They may not be actively looking for a new MLM company, but they are struggling desperately and want to know how to find success. If you could show them how to finally succeed in the network marketing landscape, how highly would they think of you?
Obviously you can’t start off talking to them about your MLM business, but if you don’t already know that you should go back and re-read Get Leads – In Today’s World starting at page 1.
People who are in the network marketing industry:
- Already believe in the possibilities of MLM.
- Are NOT having any success.
- Want to succeed in this industry, they just don’t know how to do it.
People who are trying to run a network marketing business are specifically looking for two things.
- They want to understand how to market their business so they can actually make money.
- They want to find a real leader who can actually show them exactly how to overcome their challenges and get results.
Those are the two reasons people will join you. They either see you as a leader who can help them reach their goals or you have a marketing system, skills or knowledge that will help them make money.
The newsletter content we are going to get/develop will do both of these things for you… automatically. People will be drawn to you like a magnet. The MLM Marketing System I use comes with professionally written newsletter content that is packed full of quality information.
You now have knowledge that will give you a serious advantage over 99.9% of the rest of the network marketing industry.
The Shortcut To Becoming A Marketing Expert
One of the biggest questions at this point is usually “How can I provide value to network marketers when I’m still struggling myself?”
The answer is two-fold.
- You ARE becoming a marketing expert. By now you know more than 95% of the other network marketers.
- There is a short cut to creating this content.
You Are A Marketing Expert
The truth is that money has nothing to do with it… it’s all about the knowledge. Even though you are still building your business, you now understand how to do it.
You have more knowledge about marketing on the internet than 95% of all the network marketers out there. That knowledge DOES make you incredibly powerful.
The Shortcut To Quality Auto-Responder Content
Here is the really, really good news for you. If you are focusing your newsletter content on people already in the network marketing industry (and you should be) you can get a copy of the email series that I send out. You can teach them people how to market, build trust, solve their problems and show them quality affiliate products. Much of the newsletter content is the same as you’ve read on my website.
Once you get your own copy of the newsletters, they belong to you and you can change anything you want to. All you have to do is replace my MLM information and affiliate links with yours. You can subscribe here to see what they look like.
Here is how to get your own pre-written auto-responder series:
- Sign up with AWeber and use this code to import the newsletters: attractleadstoy-8476d-$F
- AWeber usually has a first month sign up fee of only $1.
- Change the newsletter content that talks about my MLM to yours to promote your own business. (Although, if you leave my information in it, I certainly won’t complain
) - Sign up with the affiliates. (click on the links and look for the “Affiliate” sign up.)
- Edit the links inside your new messages.
This is really very easy to do and AWeber’s Help section is very, very good. I also have more specific information on how to do these steps, send me an email if you’re interested. gail@thenetworkmarketingblog.com
Get your own automated email system here.
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You can continue on your current path, probably spending more money than you are making -or- you can recognize that you need to take action and follow the blueprint I’m giving you to build your network marketing business into the business you always dreamed it would be.
The next page is where we start putting everything together.
P.S. The MLM Marketing System I use does all of this automatically.
Previous page: Get Leads 3 – Automated Email System
Next page: Get Leads 5 – Develop Content
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