List Builder Marketing
If you are marketing to people in the network marketing industry, this strategy can be very effective. It is especially effective if you are marketing to network marketers and have something that can help them. If you followed the Get Leads blueprint, you should definitely be involved in this marketing strategy. If you are choosing to market your MLM business, this type of marketing probably won’t get leads for you.
List Building is fairly simple to get started and can be highly effective when used consistently. This is also one type of marketing that you can do while you’re still working on perfecting a different type of marketing.
These are groups of people that have agreed to receive large amounts of email from other members. When you join as a Free Member, this typically means that you must open emails from other members to accumulate credits. When you accumulate enough credits, you can send an email to other members.
If you have a large amount of free time, signing up as a Free Member may work for you, but for most of us, the real value of these lists is in the upgrade. They’ll give you a “one time offer” to upgrade at a discount rate ($197)… take it. (Remember $197 breaks down to just over $16 per month)
List Building is really easy to get started, it can be free if you have time to read emails and it only takes minutes per day (once your copy is perfected). The downside is that you have to remember to send an email every three days and once you stop sending them, your marketing stops.
Training
MLSP List Builder Intro 10/15/08
This gives an intro to List Builders and talks about why/how it works.
MLSP Copywriting 10/15/08
MLSP List Building/Viral URL Training Webinar 11/18/09
There isn’t much sales-speak on this one, just a really current strategy on List Builders. Some of it is outlined below, but the video has more details.
Strategy
The key is writing a headline that gets attention and writing good copy. Check out the copywwriting post for additional detail. Another great resource for much more quality, in-depth training is Mike Dillard’s course.
There seems to be two different schools of thought here and each one can be successful.
Original Approach
The original (i.e. older) way to approach to using List Building emails to get leads is shown below.
- A curiosity generating headline.
- An opening paragraph that describes the problem your target market is facing, while hinting at the solution.
- A couple paragraphs to further educate them on the problems they’re facing. Personal stories are excellent for this. The overall goal with the education part is to illustrate to them that they will actually suffer pain if they keep doing what they’re doing. In this case using the old school network marketing methods will leave them broke.
- The solution/call to action. The whole point of the email is to get them to click on your link, so this is where you tell them they can find the solution to their problems by doing so.
More Current Approach
A more current belief is that people reading these emails don’t have time to read all of that detail. They probably did a few years ago when these lists started gaining popularity, but it’s not the same now.
In today’s world, the typical mindset of the people reading your List Building emails has changed.
Today, these people:
- Don’t have all day – they have to click another 100 emails to get their credits.
- Have a low budget
- Are spending to much time surfing to get credits
- Have seen every single hyped up pitch out there
- Haven’t made any real money
- Want to build a stream of income from home
- Are beginners
Keep those items in mind as you’re writing your copy:
- This marketing strategy works best if you have something you can offer to give them for free. (i.e. specific type of training, etc.)
- Get to the point faster. Give them a link towards the top of the email to click if they’re already interested. (i.e. “see the solution here…”)
- Make your copy with less sales-speak… these people have been pitched to more than any other group in network marketing.
- If you have something that can help them, tell them.
What You Need To Know
Do NOT use your regular business email address for these lists.
Get a free email account at Gmail, etc to be used specifically for this marketing strategy. If you need help with it, let me know.
Other things to remember:
- You must be consistent
- Track your results, keep copy of your message (so you can copy/update it).
- Your overall conversion statistics will go down because many people are reading your email just to get credits, but you will also get leads from it.
- Pay attention to when you can send your next mailing.
365 days in the year / every 3 days = 121. mailings
365 days in the year / every 4 days = 91 mailings
Testing
The first thing to be concerned about is the heading. You have to get people to open your email and the heading is the only thing you have to make that happen.
Tools & Resources
Undercover List Building Techniques
List Builders can be highly effective when used consistently. You can join them all free but the real value is in the upgrade. They’ll give you a “one time offer” to upgrade at a discount rate ($197)… take it.
The cost may sound high but remember to consider that this is typically the cost for an entire year. That breaks down to only $16 per month.
These are two of the most productive List Builder lists.
Viral URL
List Joe
Again… don’t set these up with your main email address.
The Copywriters Guild
This is part of the Magnetic Sponsoring line of products. I own many of these products and have never been disappointed.
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Don’t forget to check out this stuff:
- Get Leads – In Today’s World - Here’s the blueprint.
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