Pay Per Click

Pay-per-click marketing is the definition of a good news/bad news situation.

Without question it’s the fastest way to get results.  It’s easy to get started and you can get immediate results because the traffic is highly, highly targeted.  When you’ve mastered the learning curve it can be the most profitable type of marketing.

However it usually has an very expensive learning curve.  You can easily spend several thousand dollars learning to perfect your PPC campaigns.  You should not consider PPC marketing unless you have at least $500 for several months in a row.

You can easily lose thousands of dollars learning how to perfect PPC but when you get it perfected, it can be hugely beneficial and can be nearly automated.  If you are willing to learn and invest a little in the learning curve, this will likely be your most effective marketing technique.

You should not consider this strategy without investing in additional resources.  There are a ton of great resources, but you have to use them.  If you just start a campaign, pick some keywords and go, it’s going to cost you.

The best place to start is Perry Marshall’s e-book “The Definitive Guide to Google Adwords ”.

Strategy

There are 3 main places to place pay per click ads.  Google, Yahoo and MSN.  Some of the new players are Bing and Facebook.  There is a great link below to a tool that teaches you how to use Facebook and what you need to do differently from the other search engines.

Keyword Research
The biggest key when starting is to do Keyword Research.  If you randomly pick a bunch of words, and use them to see what works… it will cost you.

Keywords for PPC are not quite the same as keywords for SEO related marketing. (article, video, blogs, etc)  Those types of marketing are all about selecting keywords related to the content that will raise SEO scores.  PPC is about finding keywords that match up well with your ad and capture page to get results.
For more detail, check out the Research Keywords post.

Starting Your Campaign
Start with only one site.  If you try to start on Google, Yahoo and MSN all at the same time you’ll go broke… and you’ll go crazy.

Listen to the experts on how to structure your campaigns.  When they say a little extra work on the front end will be worth it, they’re right.

Once you do the research to find your starting keywords, the next key is split testing.  Always have 2 ads running.   When one proves to get a higher click through rate, drop the bad ad and start a new one.  Continue this until you’re happy with the CTR you’re getting, then focus on your capture page.

When your PPC results are profitable and you’re happy with the results, branch out to other PPC sites.  Most of them will allow you to import your campaign from Google.

Things You Need To Know

The Google Slap
Network Marketers have learned that Google is very, very fickle.  They get to make their own rules (and they do).  They recently closed the accounts of thousands of network marketers and literally banned them from advertising on Google… without warning.

If you have any kind of an affiliate or replicated site be very, very careful about Google.  Read their rules very carefully and make sure that you abide by each of them.

Keywords “That Work”
If anyone is giving you keywords “that work” be very, very careful.  Those keywords were probably effective 2 years ago and not are too expensive or have too much competition to be successful today.

The other caveat to this is that maybe those keywords were successful for those people… for their specific ads and their specific capture pages.  If any of those pieces change, your results will also change.   If too many people use the exact ad, your results will change.

Video Training

Converting your Google account to Yahoo PPC 4/15/09

Facebook PPC - the “new Google” – 5/26/10

If you’re interested in building your business quickly, this is the webinar you need to see.  There is a product offer at the end of this, but up until then the info is really, really good.

Tools:

FREE keyword suggestion tools:
http://www.goodkeywords.com
http://freekeywords.wordtracker.com

Keyword Research Tools:
WordTracker

Free Adwords Wrapper Tool

Additional Resources

Facebook Ad Power
Learn how to use Facebook for PPC advertising.   This is potentially “the next big thing”.   It’s much more targeted than Google, etc, it’s cheaper and they love network marketers.

The Definitive Guide to Google Adwords
This is really considered the best source for Google AdWords.

Pay Per Click For Dummies
I’m a big fan of all of the “Dummie” books.  They do a great job of talking in plain English and walk you through the details so it’s all easily understood.

PPC Domination
You know that anything by Mike Dillard is a good source.  This course is no different.

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If your business isn’t going like you hoped it would, see if this helps.

MLM Success Tips
Free MLM Training
Get Leads – In Today’s World

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